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It’s always more cost effective to sell to existing customers as you already have a relationship with them. How well you maintain this relationship will dictate how much and/ or how frequently they buy from you.

Marketing planning is crucial to the ongoing success of any business. It helps you look forward and see how, where and when you need to take action to win valuable market share.

Research has shown that it costs businesses 5 times more to gain new customers than it does to keep existing customers. Why? Because you already have a relationship with your existing customer and most of the selling job has already been done.