Marketing News And Views From Marketing Experts

Branding is a huge part of your business, so it’s important you get it right. Here are 7 huge branding mistakes that you really don’t want to make.

Q. What do Coca-Cola, Lush, DropBox, Innocent Drinks, and Apple have in common?

Colour has been known to have a powerful psychological impact on people’s behaviour and decisions, and this knowledge is largely transferrable to marketing and particularly branding.

At Xpand, we know that as a graphic designer you are always on the lookout for inspiration and resources that can keep you at the top of your graphic design game! Here are 52 essential resources.

10 ways to increase brand awareness so you can get more of your ideal customers to know, like and trust you, leading to more sales and increased authority.

Logos are what people remember when they think of branding, and who could blame them? But building a brand is so much more than that. People connect with people, not logos. The individuals behind the brand are one of the most important assets to a company.

As a marketing agency, we frequently come across ‘crimes to design’ that will be having an impact on the brand presence of companies. Here are 5 common logo mistakes that we come across the most.

A brand is so much more than just a logo. It is the essence of what your business/ product stands…