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Email marketing helps you to connect with your prospects and customers like no other channel, putting you straight in their inbox.

Email marketing is by far the most cost-effective way to reach your target market and connect with them on a personal level. But there are certain mistakes we see businesses make time and time again when trying to implement their email marketing strategy.

Email is a cost-effective way to keep in touch with your target market. It can communicate updates, and information about your business effectively. Here are 3 reasons why you should include email marketing in your business marketing strategy.