Your digital marketing is how you communicate your brand and your business to the world. It’s the bigger picture. And when it comes to your bigger picture, you need a trusted team behind you that shares your vision. At Xpand, we’ve been that trusted team for brands since 2007.
What is our ‘why’?
Supporting your growth
At Xpand, we’re a digital marketing agency that believes in evolution; a long lasting collaboration that gives you sustainable results.
We’re all about supporting your growth. Using a blend of creativity and professional expertise, we’ll work with you to bring positive change to your business.
Why? Because when your business wins, everybody wins. Your successful growth creates more opportunities - for you, and for the wider economy. We make our mark on the world by helping you make yours. And that’s why we do what we do.
Our Commitment To You
- You’ll always know what's happening.
- You’ll always know how we do it.
- You’ll always get an honest answer.
- You’ll always have a path to success.
Meet the team
Director
Jag Panesar
Jag set up Xpand in 2007 with a goal to use his experience in marketing strategy to help organisations build their brand. Since then, he has delivered projects for clients across the UK including master chocolatiers Lindt & Sprungli and HM Prison Service.
Jag's core role is to ensure all projects are delivered to exceed client expectations and produce a return on their investment. He also delivers marketing masterclasses at various events to help improve people's understanding of marketing.
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Head of Operations
Simon Patchett
Simon is our Head of Operations and search marketing expert. He has previously carried out online marketing for well known brands such as Ladbrokes & First4Lawyers.
His role at Xpand involves ensuring we're always operating at maximum efficiency to deliver the best possible client results as well as responsibility for search engine optimisation, pay per click advertising and overseeing creation of marketing strategies.
Head of Digital Marketing
Danni Johnson
Danni is our Head of Digital Marketing. She has previously worked as a Marketing Manager for a large education recruitment specialist, where she completed her Digital Marketing CIM diploma.
Danni looks after the team that deal with all things content-related, including managing social media accounts, email marketing and strategy.
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Senior Social Media Executive
Fran Watson
Fran looks after all things social media at Xpand. Whether this is part of a wider marketing strategy for clients or working directly with clients to help build their brand through the best social media platform to suit their audience, Fran is always in the thick of things.
Fran has Masters in Creative Arts and uses this creative flair to ensure client work always has a new creative angle.
Web Developer
Ian Jones
Ian is our web developer. He is passionate about creating enjoyable and seamless user experiences as well as building websites that drive results.
A key area he also focuses on is the integration of websites with additional business systems such as CRMs and email software to ensure an efficient and smooth marketing process.
Digital Marketing Executive
Nayar Pervez
Nayar is a whizz with all things digital. Whether we're delivering an online event, optimising video or creating content to build a brand, Nayar is always on top of what's new in the sector.
Nayar previously worked with us for 2 years and rejoined the Xpand team in early 2022.
Marketing & Social Media Executive
Matthew Judd
Matthew brings 6 years of digital marketing experience to the team. He's heavily involved in creation of marketing strategies, email marketing and social media. With a particular focus on analysing figures, Matthew knows what is needed to make a digital marketing campaign perform.
Brand Consultant
Simon Glenn
With 24 years experience in brand and graphic design, Simon loves to work with clients to help them understand who they really are, what they really do and how to make their brand(s) speak to their perfect audiences. Simon's work speaks for itself.
Supporting the community is important to us. Organisations we have supported over the years include:
Mind in Bradford
Our chosen charity for 2023. Challenges such as a fire walk and Tough Mudder have been undertaken to raise funds for the mental health support organisation.
Drone to Home
Pro bono monthly marketing support for a charity specialising in finding lost pets through thermal drone technology
Nenya
Pro bono social media support and marketing consultation for a new start business set up by a Ukranian refugee.
Northern Max3 Growth Programme
Mentoring new start businesses in the Leeds/ Bradford area through the Accelerator Programme in partnership with Bradford Council and Ad:Venture.
Los Pollos Lockdown
A pro bono branding project for a social enterprise initiative to delivery Spanish rotisserie chicken to NHS staff during the Covid-19 pandemic
JCI Easter Egg Appeal
Annual involvement to collect Easter Eggs for disadvantaged children throughout Yorkshire
JCI Secret Santa Appeal
Annual involvement to collect Christmas presents for disadvantaged children throughout Yorkshire. We have collected over 150 gifts for disadvantaged children since 2015.
Saltaire Festival
Pro bono branding and design & development of their new website and two years on the Board of Directors
Sue Ryder Manorlands Hospice
Assistance at fundraising events and participation in the Keighley Big 10k Run
Bradford YMCA
Pro bono branding, stationery design and a brief period on the Board of Directors
Marie Curie
Raised over £1000 for Marie Curie cancer care through a 5km swimathon
Bradford and Airedale Cancer Support
Pro bono literature design to support the charity’s 25th anniversary.
Instagram: Our World in Pictures
Want to know how to build your personal brand on LinkedIn?
Our workshop event is unfortunately sold out, but we`re planning on hosting another! Let us know in the comments if you`d be interested in attending.
During the 3-hour session you`ll learn:
💡 How to build a strong LinkedIn strategy that gets you results
💡 We’ll spill the what, where, when and how behind a successful LinkedIn content strategy
💡 Introduction to content pillars, and how to use them to never run out of content ideas
💡 How to become the thought leader in your industry, so you’re the first name that pops into your prospect’s mind when they need your services.
💡The importance of knowing who your audience is, we’ll help you get into their head.
💡Easy formulas you can use to create impactful content, every time, and much more!
Sounds pretty good right?
Even better when it`s only £95 + VAT 🤑
#LinkedInTraining #Leeds #Bradford
Everyone loves a listicle right? So here`s ours.
10 digital marketing tools we couldn`t live without.
1️⃣ Google Analytics
Tracks website traffic, user behaviour, conversions, and provides insights to improve campaigns.
2️⃣ Publer
We use Publer to schedule all our client (and our own) content to social media. It`s very affordable and does a lot of cool things other schedulers can`t do (without paying more).
3️⃣ Toggl
Toggl is a time-tracking tool which helps us keep on top of projects and client retainers. We know what you`re thinking, it`s not like Big Brother. It simply helps us understand if what we`re giving timewise is actually enough.
4️⃣ Canva - sorry not sorry. 😬
We don`t think we need to tell you what Canva is. It`s come on so much in the last 5 years. If you`re not already using it, you should check it out.
5️⃣ SEMRush
An SEO and competitive analysis tool we use for keyword research, backlink analysis, and content optimisation.
6️⃣ Toby
Fed up of having tabs for life? Toby is your answer. It`s a Chrome extension that will change your life. Trust us on that one.
7️⃣ WhatsApp
We`d be lost without it. Not just our Xpand team but all of our client`s teams too. If it`s not in the WhatsApp chat it didn`t happen.
8️⃣ Gemini/Chat GPT
Yep, we said it. We`re not afraid to admit we use AI to help us frame and shape content or research industries and audiences. AI isn`t a threat, it`s an assistance tool, so don`t be afraid to use it.
9️⃣ Screaming Frog
A crawler we use to identify things that need attention on a website.
🔟 WordPress
We create all of our websites in WordPress.
And as a little bonus...
✨ SOLAR 7 - the most important in our opinion.
SOLAR 7 is our trademarked process, but it can, and has been used several times as a tool to help businesses like yours plan their marketing. How? Well, you`ll have to get in touch to find that out. 😉
Have we missed any? Let us know your tech stack in the comments!
Thanks to everyone who came to our 80x20 today!
Besides being thoroughly entertained by Danni`s snazzy animation, we hope you learnt something 🤓
And don`t forget, if you`d like to learn more, sign up for our LinkedIn workshop! Who wants the link?
#Networking #Bradford #Leeds #Yorkshire
Google has officially wrapped up its August 2024 Core Update. Here’s what you need to know...
Starting on August 15th and concluding on September 3rd, this update brought several changes that could significantly affect your business’s search rankings.
✅ Enhanced focus on user-first content:
Google continues its mission to prioritise helpful, user-centered content. This means websites that offer genuine value and address their audience’s needs are more likely to see ranking boosts. If your content is purely SEO-driven without truly serving your target audience, it could be time to revisit your strategy.
✅ Impact on rankings:
This core update follows on from previous updates aimed at reducing the prevalence of low-quality content. As a result, some websites may have already noticed fluctuations in search rankings. The update has been particularly tough on those trying to manipulate rankings with outdated tactics, but beneficial for sites that focus on informative and original content.
Alongside the update, Google also refined its advice for recovery.
The revision emphasises that website owners should wait a full week before implementing any changes to allow for proper analysis, comparing before and after the update. They also advise that only large drops in position should be acted upon and any changes made should be user-centric improvements while avoiding “quick fixes”.
What does Simon recommend you do?
💡 Run a full audit of your site’s content and SEO strategy. Make sure your pages are meeting user intent, delivering fresh, helpful content, and aligned with the latest Google guidelines. You can find more recommendations here👇https://developers.google.com/search/updates/core-updates
Don’t let this update push your site down the rankings. If you`re unsure how this will affect your business or need help staying ahead of algorithm changes, we`re here to help!
#GoogleUpdate #SEO #B2BMarketing
