Serious about digital marketing, and your results

A creative team driving positive change for your brand

Your digital marketing is how you communicate your brand and your business to the world. It’s the bigger picture. And when it comes to your bigger picture, you need a trusted team behind you that shares your vision. At Xpand, we’ve been that trusted team for brands since 2007.

What is our ‘why’?

Supporting your growth

At Xpand, we’re a digital marketing agency that believes in evolution; a long lasting collaboration that gives you sustainable results.

We’re all about supporting your growth. Using a blend of creativity and professional expertise, we’ll work with you to bring positive change to your business.

Why? Because when your business wins, everybody wins. Your successful growth creates more opportunities - for you, and for the wider economy. We make our mark on the world by helping you make yours. And that’s why we do what we do.

Our Commitment To You

  • You’ll always know what's happening.
  • You’ll always know how we do it.
  • You’ll always get an honest answer.
  • You’ll always have a path to success.

Meet the team

Jag Panesar


Jag Panesar

Jag set up Xpand in 2007 with a goal to use his experience in marketing strategy to help organisations build their brand. Since then, he has delivered projects for clients across the UK including master chocolatiers Lindt & Sprungli and HM Prison Service. Jag's core role is to ensure all projects are delivered to exceed client expectations and produce a return on their investment. He also delivers marketing masterclasses at various events to help improve people's understanding of marketing.

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Simon Patchett

Head of Operations

Simon Patchett

Simon is our Head of Operations and search marketing expert. He has previously carried out online marketing for well known brands such as Ladbrokes & First4Lawyers. His role at Xpand involves ensuring we're always operating at maximum efficiency to deliver the best possible client results as well as responsibility for search engine optimisation, pay per click advertising and overseeing creation of marketing strategies.
Danni Johnson

Head of Digital Marketing

Danni Johnson

Danni is our Head of Digital Marketing. She has previously worked as a Marketing Manager for a large education recruitment specialist, where she completed her Digital Marketing CIM diploma. Danni looks after the team that deal with all things content-related, including managing social media accounts, email marketing and strategy.

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Fran Watson

Senior Social Media Executive

Fran Watson

Fran looks after all things social media at Xpand. Whether this is part of a wider marketing strategy for clients or working directly with clients to help build their brand through the best social media platform to suit their audience, Fran is always in the thick of things. Fran has Masters in Creative Arts and uses this creative flair to ensure client work always has a new creative angle.
Ian Jones

Web Developer

Ian Jones

Ian is our web developer. He is passionate about creating enjoyable and seamless user experiences as well as building websites that drive results. A key area he also focuses on is the integration of websites with additional business systems such as CRMs and email software to ensure an efficient and smooth marketing process.
Nayar Pervez

Digital Marketing Executive

Nayar Pervez

Nayar is a whizz with all things digital. Whether we're delivering an online event, optimising video or creating content to build a brand, Nayar is always on top of what's new in the sector. Nayar previously worked with us for 2 years and rejoined the Xpand team in early 2022.
Matthew Judd

Marketing & Social Media Executive

Matthew Judd

Matthew brings 6 years of digital marketing experience to the team. He's heavily involved in creation of marketing strategies, email marketing and social media. With a particular focus on analysing figures, Matthew knows what is needed to make a digital marketing campaign perform.
Simon Glenn

Brand Consultant

Simon Glenn

With 24 years experience in brand and graphic design, Simon loves to work with clients to help them understand who they really are, what they really do and how to make their brand(s) speak to their perfect audiences. Simon's work speaks for itself.
Supporting the community is important to us. Organisations we have supported over the years include:
Mind in Bradford

Our chosen charity for 2023. Challenges such as a fire walk and Tough Mudder have been undertaken to raise funds for the mental health support organisation.

Drone to Home

Pro bono monthly marketing support for a charity specialising in finding lost pets through thermal drone technology


Pro bono social media support and marketing consultation for a new start business set up by a Ukranian refugee.

Northern Max3 Growth Programme

Mentoring new start businesses in the Leeds/ Bradford area through the Accelerator Programme in partnership with Bradford Council and Ad:Venture.

Los Pollos Lockdown

A pro bono branding project for a social enterprise initiative to delivery Spanish rotisserie chicken to NHS staff during the Covid-19 pandemic

JCI Easter Egg Appeal

Annual involvement to collect Easter Eggs for disadvantaged children throughout Yorkshire

JCI Secret Santa Appeal

Annual involvement to collect Christmas presents for disadvantaged children throughout Yorkshire. We have collected over 150 gifts for disadvantaged children since 2015.

Saltaire Festival

Pro bono branding and design & development of their new website and two years on the Board of Directors

Sue Ryder Manorlands Hospice

Assistance at fundraising events and participation in the Keighley Big 10k Run

Bradford YMCA

Pro bono branding, stationery design and a brief period on the Board of Directors

Marie Curie

Raised over £1000 for Marie Curie cancer care through a 5km swimathon

Bradford and Airedale Cancer Support

Pro bono literature design to support the charity’s 25th anniversary.

Instagram: Our World in Pictures

Jag vs Total Warrior 🥊

On the 23rd of June, Jag will be braving the 12k @totalwarrioruk obstacle course!

Made up of 26 obstacles including the cement mixer, the shocker and peaks of pain 💪

He's raising funds for @mindinbradford again this year and has his eyes set on reaching £1,500.

He's not far off and would appreciate any donations 🙏

Check the link in our to donate 😊

#Fundraising #Charity #TotalWarrior #Donate
We were going to post about our LinkedIn workshop BUT it's sold out!

Don't worry though we're thinking of hosting another, so let us know in the comments if you'd be interested 👍

How does this workshop sound to you 👇

Learn how to build your personal brand on LinkedIn
3 hour workshop
Only £95 + VAT
Lead by our LinkedIn pro, Danni (Who has been trained by LinkedIn themselves)

#LinkedInTraining #YorkshireTraining #YorkshireLinkedInTraining #LinkedIn #BradfordLinkedInTraining
Do you have all of your business ducks in a row? Jag explains why and what business symbiosis is and why it's an important component of a successful business!

#BusinessOwner #BusinessMarketing #BusinessTips #ManagingABusiness #MarketingTips #BusinessSymbiosis
Come join us for our May walk and talk! 

The team (minus Danni as she’s WFH) went for a somewhat sunny stroll around Saltaire park 🌳 

We got to stretch our legs and it didn’t rain so we’d call that a successful walk and talk 👍

#Bradford #Saltaire #Nature #WalkAndTalk

Digital Insights

Create Your Own Marketing Strategy That Converts

It can be difficult to know where to start when writing your marketing strategy. Our free template on creating a strategy that gets results can help. Just click to download.

Download my free marketing strategy template Download
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