The Saltaire Festival was founded in 2003 to celebrate 200 years since the birth of Titus Salt and the 150th anniversary of the date that he founded Saltaire - what is now a UNESCO World Heritage Site (and the home of Xpand). The festival is a celebration of community, culture, and creativity, and we just couldn't resist getting involved.
The old branding had become dated and needed a full refresh, so we offered to rebrand the festival as a pro bono project to support our local community.
We set about our usual in depth process of discovery, where we spoke to all key members that were involved in running the charity. This allowed us to get a feel for what would represent what the festival is all about.
The logo was made up of elements based around Saltaire such as the band stand and the stars from the Salt family coat of arms. It was important to us to ensure it maintained an element of the Saltaire's history.
On approval, we created detailed brand guidelines and rolled the branding out into their new website and supporting promotional material.
Rebranding a festival that attracts over 30,000 people
The result was a strong brand foundation for a festival that attracts 30,000 footfall every year. We're very proud of this project as the event is held on our doorstep (literally) every year so we get to see people from far and wide enjoy the festival.