SOLAR 7: Your seven stages to marketing success

Hit your marketing and revenue goals with a strategic marketing process.

Stop trying to figure out how to get results and start achieving them with SOLAR 7 - our seven stage marketing system.

SOLAR7

Whether you are a new start-up or an established business, SOLAR 7 can help your business cut through the noise and become the market leader in your industry.

If you need support with the complete marketing SOLAR 7 system or with just one stage, we can help.

The 7 Stages To Marketing Success

Discovery

Stage One

Discovery

We want to know it all. Where you’ve been, where you are now and where you’re going.

During this time, we’ll talk about your goals, your audience, your competition, your operations, your processes; you name it. It’s our job to find out as much about your business as possible. That’s how we’ll build a strategy that aligns perfectly with your business and your goals.

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Strategy

Stage Two

Strategy

Now that we have all the information we need, it’s time for us to go away and do our own research, and create your detailed personas to keep your future activities focused on your target audience.

We believe in a strategic marketing process. Without a plan, how do you know where you’re going? That’s why we build you a roadmap centred around your strategic goals.

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Brand & Content

Stage Three

Brand & Content

Your brand and content are at the heart of your strategy. This is how you communicate with your audience. It’s important to put down solid foundations.

We’ll discuss your brand impact and how we can deliver this through each of your marketing channels.

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Website

Stage Four

Website

Your website is often the central part of your digital presence - the centre of your SOLAR 7 system. This is where your website visitors go through that all-important decision making process, and they’ll probably visit your website at least two or three times before they make an enquiry.

Your user experience should be as smooth as possible. And that’s where we come in - because your website visitors are still prospects until they’ve signed on the dotted line. We build websites with user experience at the forefront, making sure you don’t miss any valuable clicks.

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Channels

Stage Five

Channels

With so many platforms out there, how do you decide where you need to be? We’ll use the information from our discovery session and our research to identify where your audience is and how to reach them.

From here, we’ll help you create a multi-channel approach that delivers a return on your investment.

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Review & Measure

Stage Six

Review & Measure

The definition of insanity is doing things the same way and expecting a different outcome.

That’s why we regularly review and measure how your campaigns are performing in line with the goals we set out in the discovery - as well as educating you and your team on how to measure what matters, too.

ROI

Stage Seven

ROI

That’s the reason we’re all here, right? When you invest in digital marketing solutions, it’s because you want to see growth. Our performance is based on hard data and results that boost business, not vanity metrics to boost the ego.

The results that matter to you are the results that matter to us.

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