Marketing strategies that win new business

A great marketing strategy is the first step on the road to maximising your return on investment. A strong marketing plan is the foundation for all of your marketing and allows you to focus on the best channels for your business and ensure they’re working as effectively as possible.

Your strategy should encompass every bit of marketing activity that’s needed to help you achieve your core business objectives. It might be focused on just one channel, or it might be a multi-channel approach. Each strategy comes with a step-by-step roadmap for your individual requirements leading to the ultimate destination: ROI.

A bespoke strategy that works for you

At Xpand, we’ve worked with businesses of all sizes to develop offline and online marketing strategies that get the results you want. We take the time to understand your business, your customers, and your industry so that we can create a bespoke strategy that works for you, using our Solar 7 model.

We start the process with a discovery session, where we learn everything there is to know about your business. We learn where your business has been, where it is now, and where you want it to be; and create a strategy that gets you there.

We’ll identify the best and most cost-effective marketing channels to promote your business and tell you exactly how to utilise them. We’ll provide a yearlong calendar identifying what steps you need to take and when you need to take them, to hit the ground running and maximise your return on investment.

We can help you with the following:

Marketing strategy: Traditional, digital or integrated strategy
Feasibility studies
Market research
Marketing health check
Marketing planning

Measuring your success

All of our strategies are focused on getting results, and reviewing and measuring is a big part of that. If you can measure your results effectively, you can use that information to make smarter choices; and smarter choices mean better results. We’ll recommend the tools you need to accurately measure how effective each area of your marketing is, and tell you how to use them effectively.