Mitchells

Transportation and logistics is a competitive industry. Even with over 50 years experience in the sector, Mitchells, who specialise in next day & standard palletised freight services across the UK and Europe, needed support with driving their brand forward.

When they contacted us, their website wasn’t generating any enquiries and their social media presence was minimal. They needed professional guidance. And we introduced them to SOLAR 7.

Before even discussing the website, we took the Mitchells management team right back to the beginning through an in depth discovery session. In this session we really got under the company’s skin to understand everything about them, their target audience, their competitors, their key messages, their values and their objectives.

We went away and applied the SOLAR 7 framework to Mitchells, and produced an in depth strategy outlining the exact actions required to achieve the goals they had told us about in the discovery session.

The next step was to create their new website. The outcome was an on brand, SEO focussed website, written in their newly created tone of voice.

With their online shop front created, we now needed to get their brand in front of their audience. A social media strategy was created, along with in depth audience personas and content pillars so we could start posting across all of their social media platforms; LinkedIn, Instagram, Twitter and Facebook.

The initial focus was to promote the new website, but not so long after, we had Brexit which created a recruitment problem for Mitchells. This led to a slight adjustment in our social media strategy to include more behind the scenes content, with a particular focus on their employees.

In addition to this, we delivered LinkedIn training, embedded the foundations of an employee advocacy programme, and created a video strategy including on site video testimonials from employees.