Email is a cost-effective way to keep in touch with your target market. It can communicate updates, and information about your business effectively.
According to an email statistics report by Radicati Group, Inc more that 34% people worldwide still use email, this roughly amounts to 196 billion emails on a daily basis. And it’s growing by almost 3% each year, so it’s safe to say that email is going nowhere.
With the rise in social media marketing, some businesses think that email is dead but with the sorts of figures outlined above we beg to differ.
In this blog, we’ll be outlining why email marketing is such a brilliant way to build a relationship with your subscribers and convert them into loyal customers. If used in conjunction with a social media marketing strategy you can create a bigger impact.
Here are 3 reasons why you should include email marketing in your business marketing strategy.
1. Customisable And Personal
Email Marketing is a personal form of marketing. Your customer or prospect has trusted your business enough to hand over their details. For this reason, personalisation and segmentation can be used to hone your message according to your audience.
Each email campaign is customisable, according to the position- in the buyer’s journey- your reader is in.
You can send out educational material for the audience that is looking for information. Then target them with a custom sales message now that you have built trust and educated them.
You can also include the name of the customer, add personalised welcome/thank you messages. Include product recommendations based on past purchases or even upcoming purchases.
It’s easy to also send reminders for upcoming events such as birthdays, sales or even limited time offers.
This is just a simple example of how email marketing can be personalised according to whom you are targeting.
2. Cost Effective And Measurable
Email marketing is cost effective, especially if you compare it to traditional advertising methods.
You don’t have to print anything, there’s no time delay and you don’t have to buy redundant lists.
You already have a curated audience who have shown interest in receiving your message. They are happy to listen if you put the right message in front of them.
In comparison to social media, it is easier to track and measure your email marketing efforts through the use of various analytics tools.
From email open rates to A/B testing of subject lines- it can all be tracked.
Sales and revenues can be calculated by looking at complaints, unsubscribe rates, growth rates and many other statistics.
3. Easy Way To Reach Mobile Customers
An increasing number of consumers are using mobile for their Internet activities, In fact, according to a Pew Research Centre Report, the percentage is almost 63%, with 52% of that being email.
Today, devices such as tablets, and iPads also fit the ‘mobile’ category. Increasing your chances to reach your target audience.
According to Litmus’ 2016 Email Analytics the email, open rates on mobile are 54% as opposed to just 19% on desktops.
So it’s ever more important that you are utilising all channels to convey your marketing message.
You can see a full breakdown of all recent mobile email statistics here to help you decide if email marketing is right for your business.
Even though the figures above represent information from the US the trends run true for the UK too. And so at Xpand we believe email marketing is an efficient method of marketing that’s here to stay.
Which is why we have specialist email marketing consultants on board that can help you plan a strategy that is right for your business.
Contact us to discuss your requirements.