20th April 2023 | Business, Events, Thought Pieces TEDx Keighley: Order from chaos, digital marketing clarified In February 2022, I was invited to deliver a talk at TEDxKeighley. The theme was ‘Life Chances’ so I chose to talk about life chances in business, specifically in marketing, and the process you can go through to help your business grow, to help create life chances for others. Read more Read more
10th February 2019 | Business Why it’s important to reward your long-term customers Fact: It’s always more cost-effective to sell to existing customers than new customers. Read more Read more
5th February 2019 | Business Why you should avoid competing on price If you’re competing on price alone you’re in an extremely dangerous position. Read more Read more
5th February 2019 | Business Why you should prioritise complaining customers You can turn a potential lost customer into a lifetime loyal customer just by giving them the right kind of attention. Read more Read more
12th January 2019 | Business Using referral systems to easily win business There is nothing more powerful than a positive referral. It costs nothing, and is an easy way to generate new business! Read more Read more
24th October 2018 | Business Network, network, network! The more you meet and connect with people the stronger your relationships will become, and the more likely they are to buy from you or recommend you! Read more Read more
15th May 2017 | Business 10 lessons learned in 10 years at Xpand The 10-year mark is always a time to reflect so here are 10 lessons I have learned In 10 Years At Xpand. Read more Read more