5 Common Logo Mistakes

| Design

5 Common Logo Mistakes Image

As a marketing agency, we frequently come across ‘crimes to design’ that will be having an impact on the brand presence of companies. Here are 5 common logo mistakes that we come across the most.

The top 5 most common logo mistakes

Mistake no. 1: A lack of flexibility.

Your brand needs to be able to work across a number of platforms, at different sizes, on different backgrounds, and on different materials.

Mistake no. 2: Using the wrong colour and file formats.

Make sure you are using the right colour and file formats depending on the platform. e.g. RGB is for screen, Hex codes are for websites and Pantones and CMYK are for print. PNGs are for websites, PDFs are for print, JPEGs are for photographs

Mistake no. 3: Not using sector relevant colours and fonts

Your branding needs to speak to your target audience. This can be achieved through choice of colour and fonts.

e.g blue is the colour of trust, which is popular in the finance and legal sector.

Mistake no. 4: Not using a professional designer

If you think it’s expensive to hire a professional, wait until you hire an amateur!

Mistake no. 5: Not having brand guidelines

This helps all parties working with your brand to keep it consistent and professional!

Get in touch if you would like to discuss your branding. We’re more than happy to give a few friendly pointers.

Joe Murray

By Joe Murray

Joe is our Digital Designer and has been with Xpand since 2012. His role includes creating hard hitting graphic design, motion graphics and user friendly websites as well as business development.