Marketing Industry News | Online Marketing Blog

8th March 2017 | Community & Charity

We’re collecting Easter Eggs for disadvantaged children.

Once again we are taking part in the JCI Easter Egg Appeal to help disadvantaged children have a better Easter. After smashing our target of 30 eggs last year with a whopping 25kg’s of chocolate collected, we are confident this year won’t be any different.

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7th March 2017 | Dental

A brief guide to SEO for your dental practice

As a dental practice, Search Engine Optimisation (SEO) for your website may not be at the top of your priority list, however if you want to gain more patients and fully utilise the power of digital marketing then it’s definitely something you should pay more attention to.

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5 Strategic marketing mistakes by marketing managers

7th February 2017 | Marketing Strategy

5 mistakes made by marketing managers

Dwindling budgets often mean that marketing managers have to wear many hats. In fact, the more hats they try to wear the harder it can get to juggle multiple projects. Can you identify with any of these five mistakes made by marketing managers?

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26th January 2017 | Marketing Strategy

How to create an effective marketing strategy for your small business

As a small business owner, looking for a way to grow your business is always something that’s on your mind but developing a multifaceted marketing strategy can take up valuable hours and a lot of manpower. Here’s how you can create a strategy for your business.

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Mobile interstitial penalty: Why Google will punish you

11th January 2017 | SEO

Why Google will punish you if you do this, and what to do instead.

In the past, most changes made by Google have been to improve the user experience and this one is no different. Google recognises that mobile searches have surpassed the desktop figure and is focusing on optimising the mobile experience for its users.

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Content Marketer Nayar Pervez At Xpand HQ

10th January 2017 | News

Meet our new addition!

The team at Xpand is growing once again, with the addition of Nayar Pervez to the team as a content marketer. Click to find out more about Nayar.

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3 Email Marketing Mistakes Businesses Make

19th December 2016 | Email Marketing

The 3 mistakes most businesses make in their email marketing

Email marketing is by far the most cost-effective way to reach your target market and connect with them on a personal level. But there are certain mistakes we see businesses make time and time again when trying to implement their email marketing strategy.

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12th December 2016 | Email Marketing

3 reasons why email marketing is important for your small business

Email is a cost-effective way to keep in touch with your target market. It can communicate updates, and information about your business effectively. Here are 3 reasons why you should include email marketing in your business marketing strategy.

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18th October 2016 | Web Development

HTTPS: Is your website secure?

From January 2017, Google will be publicly shaming websites that haven’t updated to HTTPS, as part of their long-term objective to improve Internet security. Is your website secure?

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The Xpand team and Saltaire Canteen founder Duncan Milwain

16th September 2016 | Community & Charity

Xpand helps Social Enterprise Saltaire canteen tackle food wastage

A Saltaire based social enterprise is now able to further tackle the issue of food wastage thanks to assistance from Xpand.

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Keep Up With Marketing Industry News & Views

We’re collecting Easter Eggs for disadvantaged children.

A brief guide to SEO for your dental practice

5 mistakes made by marketing managers

How to create an effective marketing strategy for your small business

Why Google will punish you if you do this, and what to do instead.

Meet our new addition!

The 3 mistakes most businesses make in their email marketing

3 reasons why email marketing is important for your small business

HTTPS: Is your website secure?

Xpand helps Social Enterprise Saltaire canteen tackle food wastage

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