Coming up with a domain name for your business may seem like a simple task, but it’s a decision that could stick with you for many years. It could possibly affect your SEO, your searchability, your brand, how easy it is for people to remember, and will appear on your business cards and other stationery.
To help you avoid some common mistakes, we’ve put together a list of 4 most common traps to avoid when choosing your domain name.
Trap 1: Try to avoid less relevant domain extensions
These can include .info, .biz and other lesser used extensions. This will make your domain much easier to remember.
Trap 2: Try to avoid using hyphens or dashes
These can make your domain hard to remember. If you have to use a hyphen, try and keep it restricted to just one if you can.
Trap 3: Long winded domain names
Try and keep your domain name as short as you possibly can, as this makes it easy to remember and type in.
Trap 4: Choosing a domain name too close to your competition
Make sure your domain name isn’t too similar to the companies you are competing with. They may end up getting all your visitors!
We hope that these tips will help you avoid falling into some of the common pitfalls when you choose a domain for your business. If you want any advice on the choice of your domain name, feel free to get in touch with Xpand we’re always happy to help!