Marketing News And Views From Marketing Experts

As a marketing agency, we see a lot of clients coming to us after failed direct marketing campaigns so we’ve put together a list of the main reasons why your direct marketing campaigns may be failing.

There was a time when a lot of businesses could rely on the good old Yellow Pages alone to win business. Unfortunately, that’s not the case anymore. These days, there are so many more channels available for consumers to browse and make decisions via.

So, I was at a business networking event the other day and I came across a dental practitioner. Quite a pleasant change from the usual accountants, solicitors, printers, web designers, graphic designers etc that you meet at these types of events.

In a team, every member brings their unique strength to help achieve a shared goal. Integrated marketing could be seen in a similar light: In business, your shared goal is to help sell your product/ service to a specific audience.

It’s always more cost effective to sell to existing customers as you already have a relationship with them. How well you maintain this relationship will dictate how much and/ or how frequently they buy from you.

Marketing planning is crucial to the ongoing success of any business. It helps you look forward and see how, where and when you need to take action to win valuable market share.