Why your direct marketing isn’t working

| Marketing Strategy

Why your direct marketing isn’t working Image

As a marketing agency, we see a lot of clients coming to us after failed direct marketing campaigns so we’ve put together a list of the main reasons why your direct marketing campaigns may be failing.

1. Not knowing your audience.

Know your audience

Understanding who your potential customers are is essential to creating a successful direct marketing campaign. You need to understand who your target audience are, where they live, their age, their interests etc.

2. Not having a strong message.

Improve your direct marketing with a strong message

Cramming as much as you can onto literature is not a good way to get your message across. Create a clear, concise and digestible message that will appeal to your target audience.

3. A weak call to action

Have a strong call to action to promote your direct marketing campaign

We often see literature where it isn’t clear what number you have to call, or where you have to go to get more information. Highlight the next step you want your recipient to take to ensure they are taking your required action.

4. A lack of reference details

Reference codes help you to track your direct marketing campaign

Many campaigns miss out this crucial step. If you don’t have a way of measuring your campaign, how do you know if it was effective or not? Add a code or reference number for people to quote when they contact you.

5. Not using a professional designer.

designer-image

If your flyer design looks amateurish, people will think that your service will be amateurish too. Get a professional design company to produce your flyer to a professional standard.

So there they are. The 5 most common mistakes we observe when assessing our client’s past direct marketing campaigns. Are you making any of these mistakes?

If you’d like help getting strong results with your direct marketing campaign, please get in touch!