Energy Mill

Energy Mill approached us to help them successfully launch their second gym. Their second branch had a different target audience to the first - it needed to appeal to a female audience as well as male. They were also offering additional services, which needed to be conveyed in the marketing. Energy Mill had specific membership recruitment targets to achieve before opening the gym, so we needed to work quickly to help achieve them.

We created a three-month campaign strategy to support Energy Mill with reaching their target of 500 members within 4 weeks of opening. We began with a Discovery session to understand everything we could about the business, including where it had been, where it currently was, and where it wanted to go in the future. We also looked into their strengths and weaknesses, as well as identifying the opportunities available and threats to the business. A key part of the Discovery session was understanding their objectives.

From this, we were able to create a campaign strategy that included in-depth research on all competitors, customer demographics, suitable marketing channels and creative ways to build brand awareness. We provided a step-by-step guide to all of the marketing activity that was needed to achieve the business goals.

In order to show the different services offered and appeal to a female audience, we created several sub-sets of branding. We developed one universal logo, and then built secondary logos which focused on specific services such as the ladies gym, classes, spa, and physiotherapy.

Part of our initial research included finding prominent positions for Energy Mill to expose the new brand, both online and offline. We provided all suitable advertising platforms including outdoor advertising, PR in lifestyle magazines, and social media strategies. We also created all artwork and copy to draw the attention of the target audience.