Commercial Expert

349% increase in direct website traffic in 12 months


Commercial Expert, a commercial finance broker, originally approached us to create a new website for them. After a short discussion to understand their reasons for this, we established that they would benefit much more from creation of a complete marketing strategy. The managing director, Mike Coates, was immediately on board after seeing the results we'd achieved for other clients.

We immediately got to work with booking in a discovery session to understand everything about the business - where it had been, where it was at that point in time and where it wanted to go.

Commercial Expert website on laptop and mobile phone


The strategy debrief lead to numerous outcomes. We applied our trademarked SOLAR 7 process which took us to a full brand refresh, including their key messaging and brand voice to ensure all their communications remained consistent.

The Commercial Expert team were blown away by what we had created, which was quickly passed on into a newly designed website, in which we carefully considered the architecture to ensure the best user experience.


349% increase in direct website traffic in 12 months

389% increase in website traffic from social media in 12 months

371% increase in company LinkedIn page views

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Mike Coates, Managing Director, Commercial Expert

The team at Xpand Marketing are fantastic. The training sessions, health checks, advice and guidance we are receiving is superb. LinkedIn is truly a beast and Danni has, and is guiding us through the platform. I am now completely sold on the idea that LinkedIn is an enhanced sales person for my firm.

Commercial Expert brand guidelines mockup


349% increase in direct website traffic in 12 months

The result was a full multi channel approach to building the Commercial Expert brand. For the two year period that we worked with them, we were able to continuously improve their brand presence and demonstrate this through all the key performance indicators that we agreed at the strategy stage.

This really is an all encompassing project that we're all very proud of.

Learn more about our strategy service

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