Your New Smile is a dental company specialising in lead generation for dental practices around the country. They initially worked with another agency that failed to deliver the results they wanted. Communication was difficult, and the agency had over promised on expertise that they did not have.
After a difficult experience with their previous agency, we were recommended to Your New Smile by a contact in the industry due to our previous track record of generating business for dentists.
Your New Smile approached us for help with producing enquiries through online marketing, specifically social media and Google Ads. They offer treatments at a starting price of £5,000, a price that had historically put customers off. We were able to come up with a formula for advertising that was transparent about pricing, without scaring potential customers away.
We recommended a Facebook advertising campaign supported by a small PPC campaign, a multi-channel approach that we were able to handle within our team. We also took over hosting of their website.
3,100 leads generated in 20 months
2600 leads from Facebook advertising
489 leads from PPC
878,500 people reached
3,600,000 social impressions
Richard Griggs: Managing Director, Your New Smile
Having suffered a poor experience with another agency - we switched to Xpand. We now have a team that spent time understanding our business and our requirements and who, as a result, are a significant factor in enabling us to develop our business.
Over 3,100 new enquiries in 20 months
After 20 months of working with Your New Smile, we had generated 3,100 inquiries through social media and PPC. We continue to work with them on a rolling basis, with new practices and locations coming on board regularly. We report on progress monthly and make recommendations for improvements, and have also begun to work on print advertising for Your New Smile, planning PR and advertising in publications such as the Metro.