Commercial air conditioning, refrigeration and heating. If you run a commercial business, you’ll need to make sure your staff and customers are comfortable in the right room temperature, with chilled drinks in hand. And that’s where our targeted marketing came in for Pinder Cooling & Heating.
They approached us because they were unhappy with the service and low number of enquiries they were getting through SEO and PPC from their previous supplier.
Having your website at the top of Google isn’t the only answer to gaining enquiries. That’s just one part of the chain that leads to more business.
We took Pinder Cooling & Heating right back to the beginning and learned everything about them through a discovery session. With this information we were able to create their new brand voice and key messages that would lay the foundation for all written content moving forward.
But the brand voice was just the first part of their branding foundation. We then moved on to create their visual brand identity with a focus around a heat map theme to fit in line with their service offering, all of which was delivered in the form of brand guidelines to ensure consistency of the brand no matter where it’s used.
Andrew Pinder, Managing Director, Pinder Cooling & Heating
I've worked with Xpand since 2019 and haven't been disappointed. I moved to them because I wasn't happy with my previous suppliers. What Xpand put in place for the business has proved to work and continues to generate enquiries for us. If you're unsure about what I'm saying, just speak to them. You'll be impressed.
£290,000 of enquiries in 12 months
We meet with the Pinder Cooling & Heating team face to face on a monthly basis to report back on all activity and discuss activity in the business that we can harness in their marketing.
Over a 24 month measured period, we were able to almost double their enquiries year on year, and generate relevant quoting opportunities in 2021 that came to a value of £290,000 - a pretty cool sum!