Giving a recruitment agency Headway over its competitors

A New Look For A New USP

With over 35 years in the recruitment industry, Headway wanted to work with an agency they could trust when it came to their rebrand.

We created a bold brand marque that placed an emphasis around Headway’s focus on psychometric testing as part of their recruitment process.

Needless to say, the client was happy with what we came up with!


£47k of new business between Jan-Apr 18


35% Increase in enquiries in the first 12 months


27% increase Year on Year – July 2018 v July 2017

Image of Headway Recruitment Mockups

A Fresh, Responsive Website Design With A Hint Of Video

A central element of Headway’s lead generation is its website, so getting this perfect was a must.

Having built their last website, we knew exactly what we were working with and the best way to ensure a smooth transition that didn’t impact on Headway’s high Google rankings.

Headway wanted to emphasise their personality so we suggested a video backdrop on the home page which placed an emphasis on their people oriented approach.

Headway Mockups

Recruiting With A Difference

To really emphasise their unique selling point of psychometric testing, we created a short, professionally voiced over animation. We're sure you'll agree that it's concise and memorable!


As part of our branding package, we also designed all Headway’s stationery.

The client wanted something that was simple, clean and impactful.

Headway Recruitment Stationary


We also designed banners to support Headway's networking efforts.

The banners outlined the psychometric profiles which worked as a perfect tool to assist their sales pitch.

Headway Recruitment Stationary

What the client had to say

I have worked with Xpand Marketing for a number of years. I have always found them to be enthusiastic and full of great ideas. They created our website and manage our SEO. They have a professional yet down to earth attitude and always get the job done with a sense of fun.
Highly recommended to anyone looking for digital marketing services.

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