Corvus Moon

Comicon attendees in fancy dress

100% increase in turnover

Challenge

Corvus Moon are retailers of cult collectables and memorabilia. Initially, they were trading through eBay and at Comic-Con conventions and wanted to improve their marketing.

Corvus Moon approached us to assist them with professional branding and support with social media, and later to build their e-commerce website, allowing them to trade online.

Corvus Moon branding
Corvus Moon log and facebook page

Solution

The first step was creating the brand, including a business name. We wanted to find something in line with the comic book industry in order to stay relevant to what the company does, and held a brainstorming session to find a market relevant name. The outcome was Corvus Moon. Corvus is the name if a star constellation where the fictional planet of Krypton was based (Superman's planet of origin). Addition of the word 'moon' allowed the brand to stay in line with its science fiction roots and also gave us a unique name that we could purchase the domain name www.corvusmoon.co.uk for.

We felt that the branding should play on the theme of good vs. evil, which consistently appears in comic books and fantasy stories. The logo creates an illusion that can be interpreted in two ways; a mask to represent those typically represented by villains and within the mask a silhouette of an angel - good vs. evil within one brand identity.

Suki Panesar, Lunar Module Pilot, Corvus Moon

I really enjoyed seeing how Xpand worked through the process of taking what was just an idea, and turning it into a brand that we are now well known for in the Comic-Con world. We've got all kinds of plans for the future and Xpand will play an important part in them!

Corvus Moon Instagram on mobile

Results

100% increase in turnover

We have supported Corvus Moon since the launch of the business in 2016. Our online marketing support meant that they were able to double their turnover in their second year of trading. They have a social media audience of engaged followers who regularly interact with them, and are always a busy attraction when exhibiting at conventions.

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Mockup graphic