The year 2020 brought us a global pandemic, Trump VS Biden, TikTok and a Royal Family break up as well as some hard hitting climate change eye openers from Sir David Attenborough… it really was an interesting one that affected every single one of us. But do you really know how it affected your customer? In this webinar, Danni will cover some of the things you should consider revisiting before creating your marketing strategy.
When: Thursday 20th May
Duration: 1 hour
Time: 10am BST
Who should attend?
Business owners or marketing personnel that are responsible for planning their company’s marketing activity.
Why should I attend?
You might already have an audience/buyer persona for your business but like it or not, your customer’s buying habits have changed, just think about your own. With this in mind, are you ready to adapt your marketing messages to suit your new ‘adapted’ customer?
We’ve all been forced online. Even the Baby Boomers and Generation X are now purchasing their products from Facebook. This means you need to strip back to basics and dig deeper into just who your customer really is, and we’re going to show you how.
In this webinar we will cover
- The importance of audience/buyer personas
- What they are and why you need them
- 5 reasons why they fail
- Where to start and what to include
- Some recommended resources, to make life a little easier
What people said about our last webinar
Our last webinar was held on Thursday 19th November 2020. Here’s what they had to say about the event: