A Month In The Life: December 2017

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A Month In The Life: December 2017 Image

As a full service agency, we can have numerous projects on at any one time. No day is ever the same at Xpand. Here’s a quick run down of all that was happening at Xpand Towers last month.

December is a short month for us, as it is for most B to B companies. This meant we had to cram in what was an unusually high level of project work into three quarters of the usual time. You could say the team definitely earned the Christmas break!

Back to back strategies

On average we aim to create one new strategy per month. Last month was an exception to this. In early December we delivered a full strategy for an international specialist recruitment agency. Immediately after, we went straight into creating an in depth strategy for a company specialising in garden rooms. Both were really interesting projects to work on and the clients were chuffed with the depth of what we’d delivered. Simon’s (our operations manager and SEO/ strategy guru) commitment and graft really paid off. Well-done Simon!

Learn more about our strategy service

Image of a strategy at Xpand

Our tastiest website yet!

Everyone loves a good curry, so creating the website for the well know Aagrah chain of restaurants was a genuine pleasure. Every last feature of the site was very carefully considered and mapped out/ wireframed prior to any design work taking place. The feedback from the Aagrah team has been fantastic and it really helped the website user experience by having a mobile friendly website.

See the website here.

Speak to one of our team about your website

In addition to this we set the new site live for Cosurica, an IT services provider based in Keighley. If you need a reliable and trustworthy IT supplier, we’d recommend speaking to these guys. They’ve helped us out a few times recently and they really know their stuff!

Getting our thinking caps on

A new start business approached us late last year to help them get their business idea off the ground. The company specialises in forensic psychology. Our remit was to help them find a suitable name, create the branding and design and develop a simple website for them. I’m sure you’ll agree that the final brand identity they signed off looks modern, professional and unique, just as they’d requested!

Learn more about our branding service

Drilling into the figures

We continued to work with our clients in the dental sector and draw some fantastic results. Between August 2017 and December 2017, we had helped one of our dental clients receive over 850 enquiries for new business. Even we were pretty amazed at the results!

Image of enquiries figure

Getting to the top of Google

We continued to work on helping our clients get to the top of Google through our SEO expertise. We’ve just started working with a law firm on Holborn, London and December was all about putting the pieces in place for 2018 so we can help them get the best possible results.

Rediscovering our values and celebrating a great end to the year

It’s important to ensure your company values are always understood internally and visible to your target audience. For this reason, we had a ‘values’ brainstorming session on the last working day of the year. The last session we had like this was in 2015 and new team members have joined us since then so it seemed like the perfect time to get our thoughts on the white board. The outcome was a reinvigorated set of values that represent what we believe as a team. We summarised this into ‘CHALLENGE FOR POSITIVE CHANGE’. Our goal is to make our mark on the world by helping businesses achieve grow, create employment and have a positive impact on the economy.

Challenge for positive change is our mantra this year

Last but not least, we celebrated Si’s birthday with a team lunch closely followed by our Secret Santa/ Christmas jumper day and of course our Christmas outing. There’s no better way to celebrate a great end to the year than by enjoying a meal with the team that make all the magic happen!

Image of the Xpand Team having fun

Jag Panesar

By Jag Panesar

Jag set up Xpand in 2007. His core role is to ensure all projects are delivered to exceed client expectations and produce a return on their investment.