National Days Planner

A national days planning document is a strategic tool that helps marketers identify and leverage national days to enhance their...
Danni Johnson

A national days planning document is a strategic tool that helps marketers identify and leverage national days to enhance their marketing campaigns. By understanding the significance of national days and how they can be incorporated into marketing strategies, businesses can create engaging and resonant content that resonates with their target audience.

Purpose of a national days planning document

The purpose of a national days planning document is to provide marketers with a comprehensive resource for identifying national days ahead of time allowing them to plan, and execute marketing campaigns around national days. 

By creating a central repository of information, marketers can streamline their workflow and ensure that they are maximizing the opportunities presented by national days.

Key components of national days planning

A well-structured national days plan should include the following key components:

  1. National Days Calendar: A comprehensive list of national days throughout the year, including their dates, themes, and any relevant background information. This calendar can be used as a reference tool to identify relevant national days for specific marketing campaigns. You can download a copy of our national days planning document here. 
  2. Campaign Ideas: A section dedicated to brainstorming campaign ideas for each national day. This section should provide marketers with a starting point for developing creative and engaging content that aligns with the spirit of the day. Include a list of relevant hashtags.
  3. Partnership Opportunities: A section identifying potential partnerships with other businesses, organizations, or influencers related to the national day. This can help marketers broaden their reach and expand their audience’s exposure to their campaigns.
  4. Performance Tracking: A system for tracking the performance of national day campaigns. This can involve measuring metrics such as website traffic, social media engagement, and sales conversions.

Benefits of using national days in your marketing

By utilising national days in your marketing, marketers can gain the following benefits:

  1. Increased Brand Awareness: National days provide a unique opportunity to increase brand awareness and visibility by associating the brand with a specific day or cause.
  2. Enhanced Customer Engagement: National day campaigns can foster a sense of community and engagement by appealing to shared interests and experiences. We posted this video for #Maythefourth, which you can view on Linkedin.
  3. Increased Sales and Revenue: National day campaigns can drive sales and revenue by offering promotions, discounts, or special offers.
  4. Strengthened Corporate Social Responsibility (CSR) Initiatives: By participating in national days that align with their CSR values, businesses can demonstrate their commitment to social responsibility.

Examples of national days campaigns

Here are some examples of how national days can be used in marketing campaigns:

  1. National Pizza Day: Offer a special discount or promotion on pizza purchases, as Dominos did (see above).
  2. National Chocolate Chip Day: Create a social media contest where users share their favorite chocolate chip cookie recipes for a chance to win a prize.
  3. International Women’s Day: Host an event or webinar to celebrate women’s achievements and promote gender equality
  4. National Ice Cream Day: Partner with local ice cream shops to create a joint campaign.
  5. World Mental Health Day: Donate a portion of the proceeds to a mental health organization.