Marketing News And Views From Marketing Experts

A marketing plan is one of the most important things you need if you’re serious about marketing and growing your business. We’ve put together this guide on the practicalities of writing a marketing plan to help get you started.

It can be difficult to know where to start with marketing strategy, so we’ve put together this list of our most common FAQs to give you a bit of a starting point.

We tend to come across the same issues when creating strategies, so we have decided to address these and discuss what you can do to improve your business.

Here are our top tips for creating an effective marketing plan to get more customers.

When creating your marketing strategy, one of the key things you need is an understanding of your target audience. That’s where buyer personas come in.

Most businesses don’t know how to market their product or service to their desired target customer effectively. Generally, the process…

Dwindling budgets often mean that marketing managers have to wear many hats. In fact, the more hats they try to wear the harder it can get to juggle multiple projects. Can you identify with any of these five mistakes made by marketing managers?

As a marketing agency, we see a lot of clients coming to us after failed direct marketing campaigns so we’ve put together a list of the main reasons why your direct marketing campaigns may be failing.

There was a time when a lot of businesses could rely on the good old Yellow Pages alone to win business. Unfortunately, that’s not the case anymore. These days, there are so many more channels available for consumers to browse and make decisions via.