More reasons why your direct marketing isn’t working

After the success of our last post, Why your direct marketing isn’t working we've put together 5 more possible reasons as to why your direct marketing isn't working.
Avatar
we've put together 5 more possible reasons as to why your direct marketing isn't working." title="Twitter share" target="_blank">

After the success of our last post, Why your direct marketing isn’t working we’ve put together 5 more possible reasons as to why your direct marketing isn’t working. Here they are:

6. Using cheap print

Don't use cheap printers - use good quality printers

Cheap paper stock and poor quality reproduction will not show your business in a good light. A professional designer will make sure that your materials are printed properly.

7. Bad timing

Bad timing can affect your direct marketing

Sending your information out first thing on a Monday morning or last thing on a Friday afternoon is a sure fire way of it being missed. In a business to business environment, midday day is best, where as early evening is best for business to consumer environments.

8. A lack of follow up communication

A lack of follow up communication will lose you leads

Don’t simply rely on potential customers to contact you. Follow up calls can help you to increase the return on your direct marketing campaign, allowing you to get your foot in the door with new clients.

9. No measurement.

Use measurement to see how successful your campaign was

Not measuring the amount of people who have interacted with your direct marketing campaign will leave you in the wilderness when it comes to managing your marketing strategy. Recording the results allows you to analyse and direct your campaign efforts.

10. No analysis of Return on Investment (ROI)

piggy-bank

If you don’t know how much your campaign has made for you, you could end up making the same mistakes twice. Calculate the return on investment to see which of your campaigns were successful so that you can analyse why.

So there you have it. Five more reasons as to why your direct marketing isn’t working. Are you guilty of any of these mishaps?

If you’d like help getting strong results with your direct marketing campaign, please get in touch!