Your digital marketing is how you communicate your brand and your business to the world. It’s the bigger picture. And when it comes to your bigger picture, you need a trusted team behind you that shares your vision. At Xpand, we’ve been that trusted team for brands since 2007.
What is our ‘why’?
Supporting your growth
At Xpand, we’re a digital marketing agency that believes in evolution; a long lasting collaboration that gives you sustainable results.
We’re all about supporting your growth. Using a blend of creativity and professional expertise, we’ll work with you to bring positive change to your business.
Why? Because when your business wins, everybody wins. Your successful growth creates more opportunities - for you, and for the wider economy. We make our mark on the world by helping you make yours. And that’s why we do what we do.
Our Commitment To You
- You’ll always know what's happening.
- You’ll always know how we do it.
- You’ll always get an honest answer.
- You’ll always have a path to success.
Meet the team
Director
Jag Panesar
Jag set up Xpand in 2007 with a goal to use his experience in marketing strategy to help organisations build their brand. Since then, he has delivered projects for clients across the UK including master chocolatiers Lindt & Sprungli and HM Prison Service.
Jag's core role is to ensure all projects are delivered to exceed client expectations and produce a return on their investment. He also delivers marketing masterclasses at various events to help improve people's understanding of marketing.
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Head of Operations
Simon Patchett
Simon is our Head of Operations and search marketing expert. He has previously carried out online marketing for well known brands such as Ladbrokes & First4Lawyers.
His role at Xpand involves ensuring we're always operating at maximum efficiency to deliver the best possible client results as well as responsibility for search engine optimisation, pay per click advertising and overseeing creation of marketing strategies.
Head of Digital Marketing
Danni Johnson
Danni is our Head of Digital Marketing. She has previously worked as a Marketing Manager for a large education recruitment specialist, where she completed her Digital Marketing CIM diploma.
Danni looks after the team that deal with all things content-related, including managing social media accounts, email marketing and strategy.
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Senior Social Media Executive
Fran Watson
Fran looks after all things social media at Xpand. Whether this is part of a wider marketing strategy for clients or working directly with clients to help build their brand through the best social media platform to suit their audience, Fran is always in the thick of things.
Fran has Masters in Creative Arts and uses this creative flair to ensure client work always has a new creative angle.
Web Developer
Ian Jones
Ian is our web developer. He is passionate about creating enjoyable and seamless user experiences as well as building websites that drive results.
A key area he also focuses on is the integration of websites with additional business systems such as CRMs and email software to ensure an efficient and smooth marketing process.
Digital Marketing Executive
Nayar Pervez
Nayar is a whizz with all things digital. Whether we're delivering an online event, optimising video or creating content to build a brand, Nayar is always on top of what's new in the sector.
Nayar previously worked with us for 2 years and rejoined the Xpand team in early 2022.
Marketing & Social Media Executive
Matthew Judd
Matthew brings 6 years of digital marketing experience to the team. He's heavily involved in creation of marketing strategies, email marketing and social media. With a particular focus on analysing figures, Matthew knows what is needed to make a digital marketing campaign perform.
Brand Consultant
Simon Glenn
With 24 years experience in brand and graphic design, Simon loves to work with clients to help them understand who they really are, what they really do and how to make their brand(s) speak to their perfect audiences. Simon's work speaks for itself.
Supporting the community is important to us. Organisations we have supported over the years include:
Mind in Bradford
Our chosen charity for 2023. Challenges such as a fire walk and Tough Mudder have been undertaken to raise funds for the mental health support organisation.
Drone to Home
Pro bono monthly marketing support for a charity specialising in finding lost pets through thermal drone technology
Nenya
Pro bono social media support and marketing consultation for a new start business set up by a Ukranian refugee.
Northern Max3 Growth Programme
Mentoring new start businesses in the Leeds/ Bradford area through the Accelerator Programme in partnership with Bradford Council and Ad:Venture.
Los Pollos Lockdown
A pro bono branding project for a social enterprise initiative to delivery Spanish rotisserie chicken to NHS staff during the Covid-19 pandemic
JCI Easter Egg Appeal
Annual involvement to collect Easter Eggs for disadvantaged children throughout Yorkshire
JCI Secret Santa Appeal
Annual involvement to collect Christmas presents for disadvantaged children throughout Yorkshire. We have collected over 150 gifts for disadvantaged children since 2015.
Saltaire Festival
Pro bono branding and design & development of their new website and two years on the Board of Directors
Sue Ryder Manorlands Hospice
Assistance at fundraising events and participation in the Keighley Big 10k Run
Bradford YMCA
Pro bono branding, stationery design and a brief period on the Board of Directors
Marie Curie
Raised over £1000 for Marie Curie cancer care through a 5km swimathon
Bradford and Airedale Cancer Support
Pro bono literature design to support the charity’s 25th anniversary.
Instagram: Our World in Pictures
Thinking about using TikTok for your business?
TikTok ranks among the rapidly expanding platforms of this era, offering valuable opportunities for businesses. Research from DemandSage indicates that by 2024, the platform boasts over 2.05 billion users globally. Meanwhile, ProfileTree reports that the UK alone accounts for 23 million of these users. According to a 2024 study by Digital, UK users typically spend about 49 hours and 29 minutes on TikTok each month.
But what are the benefits? Our blog reveals all. Check the bio for the link. @xpandmarketing
#TikTokForBusiness #TikTokMarketing
Can you believe we`re nearing the end of 2024?
Hopefully, you`ll all be thinking about 2025 and what that looks like for you.
With over 17 years of business experience, Jag has learned a thing or two! In one of our 80x20 events this year he offered valuable advice for aspiring business owners.
#businesslessons #business #digitalmarketing
`Stock up on toilet roll, in April 2020, it`ll become currency`
He`d also be saying:
`You`ve learnt a lot over the past 17 years, I think you should do an 80x20 talk on where to focus your marketing in 2025`
To which 2025 Jag would listen and put the event on, on Thursday 21st November.
Where: Saltaire
When: See above
Time: 10am
Duration: 100 minutes
Cost: FREE
Book your ticket now. Check the bio for the link.
Simon, our SEO expert explains how to rank locally on Google!
#SEO #google #rankongoogle #seotips
