SOLAR 7: Your seven stages to marketing success

We want to know it all. Where you’ve been, where you are now and where you’re going.

During this time, we’ll talk about your goals, your audience, your competition, your operations, your processes; you name it. It’s our job to find out as much about your business as possible. That’s how we’ll build a strategy that aligns perfectly with your business and your goals.

Now that we have all the information we need, it’s time for us to go away and do our own research, and create your detailed personas to keep your future activities focused on your target audience.

We believe in a strategic marketing process. Without a plan, how do you know where you’re going? That’s why we build you a roadmap centred around your strategic goals.

Your brand and content are at the heart of your strategy. This is how you communicate with your audience. It’s important to put down solid foundations.

We’ll discuss your brand impact and how we can deliver this through each of your marketing channels.

Your website is often the central part of your digital presence - the centre of your SOLAR 7 system. This is where your website visitors go through that all-important decision making process, and they’ll probably visit your website at least two or three times before they make an enquiry.

Your user experience should be as smooth as possible. And that’s where we come in - because your website visitors are still prospects until they’ve signed on the dotted line. We build websites with user experience at the forefront, making sure you don’t miss any valuable clicks.

With so many platforms out there, how do you decide where you need to be? We’ll use the information from our discovery session and our research to identify where your audience is and how to reach them.

From here, we’ll help you create a multi-channel approach that delivers a return on your investment.

The definition of insanity is doing things the same way and expecting a different outcome.

That’s why we regularly review and measure how your campaigns are performing in line with the goals we set out in the discovery - as well as educating you and your team on how to measure what matters, too.

That’s the reason we’re all here, right? When you invest in digital marketing solutions, it’s because you want to see growth. Our performance is based on hard data and results that boost business, not vanity metrics to boost the ego.

The results that matter to you are the results that matter to us.