Zip

Over the last few years, Uber has become synonymous with the word 'taxi'. They were a game changing company, so when Euro Cars Private Hire approached us asking for help with their marketing, we knew it was time to up their branding game.

They weren't looking to take on Uber on a global scale, just become known in West Yorkshire as the 'go to' cab firm. And they liked what we had to say about their road to success.

We went through our full discovery and strategy process and broke down every element of the business and its marketing. We analysed competitors, created detailed audience personas and provided recommendations - in other words, we created a 12 month marketing strategy.

But at the heart of their problem, was their branding. So we set about brainstorming a new name with all the relevant checks and recommendations to intellectual property solicitors.

Zip was born.

When it comes to rebranding a business, where the brand has some kind of brand equity in its heritage, we take the approach of 'evolution, not revolution'.

We retained the yellow part of the the Euro Cars branding and warmed it up slightly so there wasn't a complete departure from its 30+ year history.

The outcome was a unique, easy to remember, snappy brand including their new key messages and brand voice. One we were very proud of. And so was the client.

We rolled out their new branding across their website, vehicles, organic and paid ads on social media and told the world about it through PR.