Pinder Cooling & Heating

Commercial air conditioning, refrigeration and heating. If you run a commercial business, you’ll need to make sure your staff and customers are comfortable in the right room temperature, with chilled drinks in hand. And that’s where our targeted marketing came in for Pinder Cooling & Heating.

They approached us because they were unhappy with the service and low number of enquiries they were getting through SEO and PPC from their previous supplier.

Having your website at the top of Google isn’t the only answer to gaining enquiries. That’s just one part of the chain that leads to more business.

We took Pinder Cooling & Heating right back to the beginning and learned everything about them through a discovery session. With this information we were able to create their new brand voice and key messages that would lay the foundation for all written content moving forward.

But the brand voice was just the first part of their branding foundation. We then moved on to create their visual brand identity with a focus around a heat map theme to fit in line with their service offering, all of which was delivered in the form of brand guidelines to ensure consistency of the brand no matter where it’s used.

The client was so impressed with the branding, they invested heavily in rolling it out across all their vans, signage and uniforms (which is where the brand guidelines always come in handy).

So, with the branding foundation now laid, we moved onto creating a clean, professional and call-to-action focused website that was geared around generating enquiries as quickly as possible.

The foundation was now laid for brand building and lead generation. We supported building their digital brand presence through social media, email marketing, search engine optimisation, Google Ads and digital PR, which included gaining exposure in reputable publications such as The Express.