After the success of our last post, Why your direct marketing isn’t working we’ve put together 5 more possible reasons as to why your direct marketing isn’t working. Here they are:
6. Using cheap print
Cheap paper stock and poor quality reproduction will not show your business in a good light. A professional designer will make sure that your materials are printed properly.
7. Bad timing
Sending your information out first thing on a Monday morning or last thing on a Friday afternoon is a sure-fire way of it being missed. In a business to business environment, midday day is best, whereas early evening is best for business to consumer environments.
8. A lack of follow up communication
Don’t simply rely on potential customers to contact you. Follow up calls can help you to increase the return on your direct marketing campaign, allowing you to get your foot in the door with new clients.
9. No measurement.
Not measuring the number of people who have interacted with your direct marketing campaign will leave you in the wilderness when it comes to managing your marketing strategy. Recording the results allows you to analyse and direct your campaign efforts.
10. No analysis of Return on Investment (ROI)
If you don’t know how much your campaign has made for you, you could end up making the same mistakes twice. Calculate the return on investment to see which of your campaigns were successful so that you can analyse why.
So there you have it. Five more reasons as to why your direct marketing isn’t working. Are you guilty of any of these mishaps?
It can be difficult to know where to start when writing your marketing strategy. Our free marketing strategy template on creating a plan that gets results can help. Download now.
