Instagram is returning to a chronological feed (ish)

| Social Media

Instagram is returning to a chronological feed (ish) Image

In 2016, Instagram, switched from a chronological feed on its home page to an algorithm based one.

It meant that users started to see posts out of order, based on what the algorithm valued as interesting content. That’s why you often see posts that are days old but have lots of engagement.

The change was not well received by users, and has been a continual source of aggravation.

However, Instagram have now announced that they are making a return to the chronological feed – sort of.

The platform will still operate on an algorithm, but will place emphasis on more recent posts. That means you’re more likely to see newer, fresher posts at the top of your feed.

The company said: “With these changes, your feed will feel more fresh, and you won’t miss the moments you care about.”

Instagram also said they would be making further tweaks to it’s feed over the next few months. Watch this space for those!


Mariah Young

By Mariah Young

Mariah is our Digital Marketer, and looks after all of our content marketing. Having previously worked with clients such as ITV, Mars, and Southampton FC, Mariah is also responsible for creating engaging and interesting content for our clients' social media pages.