Building your personal LinkedIn strategy

Date: 12th September 2024 LinkedIn is a must-have tool for business owners and professionals worldwide. With over 700 million members,...
Fran Watson

Date: 12th September 2024

LinkedIn is a must-have tool for business owners and professionals worldwide. With over 700 million members, it’s a powerful platform to expand reach, generate leads, and connect with potential clients. 

LinkedIn is a powerful platform that will help you establish a strong online presence and grow your brand. 

But where do you start?

You start by building a strong LinkedIn strategy that can help establish you as a thought leader in your industry, reach your target audience, and drive traffic to your website. 

Join us at our next workshop, where Danni, our LinkedIn specialist, will talk you through building your personal LinkedIn strategy the right way.


Who should attend?

Business owners, and directors who want to master LinkedIn, and build their online presence.


Why should you attend?

Danni has delivered LinkedIn training to our clients up and down the country, to help them establish credibility and build their online presence using LinkedIn. Also, did we mention she’s been trained personally by LinkedIn?

A few comments from past workshop attendees:

“I would highly recommend Danni for any digital marketing support or training whether you are a novice or advanced. I attended Danni’s LinkedIn training session she ran in our workplace for me and my team. We were all at mixed levels on LinkedIn, however Danni delivered the session to us as a team accommodating our different learning needs and requirements. We are all using LinkedIn more confidently and are more aware of LinkedIn than we were before.” – Gavin Milligan, MD at GEM

“The training was excellent in both its content and its delivery. And was so successful we booked a second session! – Suzanne Rutherford, Marketer at Byworth Boilers

“At first when chatting to Danni about LinkedIn, I thought it was a website for CV’s and recruiters. How wrong I was! The training sessions, health checks, advice and guidance we are receiving is superb. LinkedIn is truly a beast and Danni has, and is guiding us through the platform. I am now completely sold on the idea that LinkedIn is an enhanced sales person for my firm.” – Michael Coates, MD at Commercial Expert


What you’ll learn

💡 Building a strong LinkedIn strategy that gets you results.

💡 What content works on LinkedIn? We’ll spill the what, where, when and how behind a successful LinkedIn content strategy

💡 Introduction to content pillars, and how to use them to never run out of content ideas – this one’s a biggie!

💡 How to become the thought leader in your industry, so you’re the first name that pops into your prospect’s mind when they need your services.

💡The importance of knowing who your audience is, we’ll help you get into their head.

💡Easy formulas you can use to create impactful content, every time, and much more!


In addition to learning the above, you’ll work through specific exercises, so that you leave with an action plan you can implement immediately, back at base.


Workshop details

When: 12th September 2024

Duration: 3 hours

Time: 9:30 am to 12:30 pm

Cost: £95 + VAT 

Location: Xpand HQ, 11 Victoria Road, Saltaire, West Yorkshire, BD18 3LA

Number of places: 8 (Max)