The world of marketing is constantly evolving. It’s not always easy to keep up to date with the latest goings-on, but thanks to modern technology you can.
Twitter is especially good at allowing you to learn from and engage with marketing experts. Below is a list of the best Twitter accounts to learn about marketing.
1. Rand Fishkin- @randfish
Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.
— Rand Fishkin (@randfish) February 4, 2015
Rand is the founder of Moz and has amassed a following of 416,000 that actively share and engage with his content. If you’re looking to understand or learn SEO and how this fits into the digital marketing landscape, then following Rand and watching his Whiteboard Friday series is a good place to start.
2. Ann Handley- @MarketingProfs
81% of us will switch our loyalty to businesses that provide more personalized website experiences [Infographic] https://t.co/QKSZwlXIeo pic.twitter.com/qmes4V6fXH
— Ann Handley (@MarketingProfs) July 14, 2017
Ann Handley’s is Head of Content at MarketingProfs.com. Her Twitter account is awash with useful insights and industry news that will get you up to speed in time at all. A pioneer in her field.
3. Lee Odden- @leeodden
How to make your brand “The Best Answer” for customers with Influencer Marketing https://t.co/HPYPKCjLeF pic.twitter.com/bxx0EzF7lp
— Lee Odden (@leeodden) October 31, 2017
Lee has spent many years working in digital marketing. His experience and insight on latest trends is invaluable to businesses of all sizes. He talks about Content & Influencer Marketing, Social Media, PR & SEO.
4. Amy Porterfield- @AmyPorterfield
Best of the best –the right tools to grow your game. https://t.co/dw5xQ6VwVY
— Amy Porterfield (@AmyPorterfield) October 31, 2017
Amy has 153,000 followers and for good reason. The social media strategist provides useful information on how to grow your social media fan base and how to get the most out of your efforts.
5. Jay Baer- @jaybaer
What Makes Visual Content Go Viral? https://t.co/t2YjqSteRM #contentstrategy pic.twitter.com/lGvVo5FlSf
— Jay Baer (@jaybaer) July 13, 2017
Jay is President of Convince & Convert, a marketing service focussing on influencer marketing, customer experience, content marketing & social media. The world’s most re-tweeted person by Digital Marketers, according to a Leadtail study.
6. Joe Pulizzi- @JoePulizzi
Super interesting #research – How to Make Your Content Efforts More Scalable https://t.co/Ev2jV2BGbT #CMWorld
— Joe Pulizzi (@JoePulizzi) July 14, 2017
Joe Pulizzi is the founder of the Content Marketing Institute. His Twitter feed is packed full of useful information on how to improve your content marketing efforts. If this is an area you’re looking to learn more about, the Joe is definitely worth a follow.
7. Jeff Bullas- @jeffbullas
5 Powerful PR #Trends You Should Not Ignore https://t.co/Fph9T27aOX #PR #digitalmarketing @meltwater #influencer pic.twitter.com/g63nbgbhEp
— Jeff Bullas (@jeffbullas) July 14, 2017
Jeff Bullas is a Forbes Top 10 Social Media Influencer & social media marketing strategy. His Twitter feed is full of useful information and it isn’t limited to just social media but covers the whole digital marketing landscape.
8. Chris Brogan- @chrisbrogan
You need to use video as a tool in your arsenal. Here’s a free starter setup- https://t.co/PZxG155ZgU
— Chris Brogan (@chrisbrogan) July 12, 2017
Chris is a New York Times best-selling author and business advisor. He’s a real heavy-hitter in social terms and has been building his online presence for years. He shares a wealth of information about building an online presence and a business.
9. Gary Vaynerchuk- @garyvee
Having a Media Company Mentality https://t.co/JZ63guPEmf
— Gary Vaynerchuk (@garyvee) July 10, 2017
Gary was one of the first viral hits on social media and has built his empire from it. His insights are the result of his own experiences, both mistakes, and success. He has an unnatural ability among marketers to be able to spot trends and put those to use for businesses.
10. Neil Patel- @neilpatel
How to Determine if a Link is Good or Bad #linkbuilding #backlinks #SEO https://t.co/EHI0mH1ZCl pic.twitter.com/kBYl9g15ol
— Neil Patel (@neilpatel) July 14, 2017
Neil is an entrepreneur with some serious clout, having co-founded KISSMetrics, Quick Sprout and Crazy Egg amongst others. He has some serious conversion & web analytics skills. His posts discuss technical aspects of marketing but are written in a way that makes them very accessible.
11. Cyrus Shepard- @CyrusShepard
Nice new feature in Yoast WordPress SEO plugin to improve internal linking: Site-wide Link Counters https://t.co/roPrvkusww pic.twitter.com/Kqd9DoOh6E
— Cyrus (@CyrusShepard) July 7, 2017
Cyrus is the former Head of SEO & Content at Moz and tweets about SEO, increased conversions, and 10x content. He shares valuable information on the often confusing world of SEO.
12. Barry Schwartz- @rustybrick
ICYMI: Google says try not to do redirection based on IP location https://t.co/WQTdzC2hrf pic.twitter.com/LFeZ4YoIfP
— Barry Schwartz (@rustybrick) July 11, 2017
Barry is CEO of Rusty Brick and is the founder of Search Engine Roundtable. He is also the news editor at Search Engine Land. In all he has been covering search for over 13 years. Barry’s Twitter feed is a great place to learn the latest news about search marketing.
There you go, folks, our list of marketers you need to be following.
