A great PR strategy aligns with your overall business objectives - understanding where you want your brand and business to go, and finding the right publications that your audience read.
Digital PR also supports your SEO strategy through outreach to publications with strong domain authority, and their links back to your website help Google to push it up the ranks.
Professionally written and distributed press releases ensure the right message is communicated about your brand in a way that journalists will appreciate and your audience will resonate with. Being featured in relevant and credible publications will not only build brand credibility, but support your SEO strategy.
The way your brand is perceived is influenced by the people behind it. That's why building the profile of your key people is so important - positioning them as the go-to thought leaders in your industry. The right media coverage for your people helps to build trust for them, and for your brand.
Andrew Diamond, Managing Director, X-Tool Europe
Xpand helped us build a robust PR strategy to get our name into all the most important magazines in our trade. They also supported us heavily through important exhibitions that got us noticed. If you want a team that know what to do when it comes to PR, speak to Xpand
Be a thought leader, not a follower
A key part of your PR strategy is establishing you as a thought leader, choosing the right content topics that really resonate with your audience and your peers. We'll not only get your brand featured in the right publications, we'll also support you with thought leadership ideas and content creation.
New site led to a 152% increase in web traffic in 11 months
