As a marketing agency, we see a lot of clients coming to us after failed direct marketing campaigns so we’ve put together a list of the main reasons why your direct marketing campaigns may be failing.
1. Not knowing your audience.
Understanding who your potential customers are is essential to creating a successful direct marketing campaign. You need to understand who your target audience is, where they live, their age, their interests, etc.
2. Not having a strong message
Cramming as much as you can onto literature is not a good way to get your message across. Create a clear, concise and digestible message that will appeal to your target audience.
3. A weak call to action
We often see literature where it isn’t clear what number you have to call, or where you have to go to get more information. Highlight the next step you want your recipient to take to ensure they are taking your required action.
4. A lack of reference details
Many campaigns miss out this crucial step. If you don’t have a way of measuring your campaign, how do you know if it was effective or not? Add a code or reference number for people to quote when they contact you.
5. Not using a professional designer
If your flyer design looks amateurish, people will think that your service will be amateurish too. Get a professional design company to produce your flyer to a professional standard.
So there they are. The 5 most common mistakes we observe when assessing our client’s past direct marketing campaigns. Are you making any of these mistakes?
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