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The 7 Stage S.O.L.A.R
Marketing System

At Xpand our focus is to get results for our clients and achieve a positive Return On Investment (ROI) on your marketing spend. Over the years we have refined and developed a process that allows us to do just that!

S.O.L.A.R stands for Strategic, Online and Offline, Lead Generation, which leads to customer Acquisition & Retention. See how this works below.

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Our focus is on working strategically with our clients to achieve a positive return on their marketing investment. Our 7 Stage S.O.L.A.R Marketing System methodology is the framework we follow to achieve the desired outcomes for our clients.

Whether you are a new start-up or an established business, our marketing framework can help your business cut through the noise to become the market leader in your industry.

The 7 Stages

1. Discovery

In this stage we get to know your business. Where it’s been, where it is now and where you want it to go. This stage is all about us understanding the key functions of your business, why it exists, what your goals and objectives are, who your target market are, your competitors, your unique selling points, plus many other important aspects of your business. market leader in your industry.

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2. Strategy

Once we have a deeper understanding of your business we move onto the strategy phase. The strategy encompasses every bit of marketing activity that is needed in order to achieve your core business objectives. This can include a multi channel approach or singular focus. Each strategy is a step-by-step roadmap for your specific requirements.

3. Content & Brand

Your Brand and Content are central to your marketing strategy; they form the heart of your overall marketing. Content can be in a variety of forms including video, written, or audio and there are a number of channels it could be distributed on (See channels section below). Your brand is how your target market perceives your business and so it is essential to get this right.

4. Website

Your website is often at the heart of all enquiry generation or like the sun in your marketing S.O.L.A.R System. It is the central point where your potential customers and your product or service intersect. The main function of your website should be to convert readers into enquirers or buyers. At Xpand we create websites that focus on optimum user experience, to allow this conversion process to occur seamlessly.

5.Channels

With so many channels available on the market, how can you know which one is the best for your business? We work with you to identify a multi channel approach. One that will best capture your audience and produce the highest return on investment for your business.

The various channels include:

  • Search Marketing (SEO & PPC)
  • Social Media Marketing
  • Email Marketing
  • Advertising
  • PR

6. Review & Measure

You can’t optimise your marketing efforts if you don’t know where you are. This is why it’s important to continuously review and measure in line with your objectives.

As a business, if you’re not aware of which channels are bringing in the most leads and customers, or how effective your marketing is, then you’ll find it difficult to identify the areas that can be improved and the areas that are losing you money! This is a key stage in our methodology that really helps you gain the results you want.

7. ROI

This is the focus of everything we do, getting you the client, a positive return on investment. We base our performance on results achieved for our clients, instead of vanity metrics, which have no bearing on revenue.

You can see below how all 7 stages come together to form our methodology, The 7 Stage S.O.L.A.R Marketing system. This is the framework we use to help our clients grow their businesses and gain more customers.

The 7 Stage S.O.L.A.R
Marketing System

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