As part of our ongoing support of the local community we offered to assist Bradford YMCA with a number of projects.
YMCA Bradford wanted a brand refresh. Our challenge was to maintain Bradford YMCA's brand heritage of over 150 years while introducing a look that was unique to this particular branch.
We're happy to say, the board of directors signed off the new brand identity immediately!
Once we had sign off on the branding we set to work on the new Bradford YMCA website.
The website needed to get across all the great activities available for young people and give the organisation the flexibility to make changes to the website through the content management system.
Since the site has gone live the feedback has been great and has helped the charity gain an increased number of funders!
Our next step was to design the window graphics for the YMCA shop in Bradford city centre.
We designed 2m x 8 m window graphics to cover the whole shop front. The 3 panels we designed highlighted different benefits of the organisation with a timeline outlining the strong history of the YMCA.
We have to say, it certainly has been fun to brand for the Y-M-C-A!