Brand management for a Secondary school in Oxfordshire

Wykham Park Academy is a school in Oxfordshire. They approached us for support with their rebrand, and to provide a strategy for reputation management due to previous issues with negative PR.

Promoting Values & Ethos

Working to a tight deadline, we were able to design and build a new website for them, with bespoke functionality to allow them to maintain and update the website themselves internally. A focus on strong imagery allows the site to tell the story of the school, and gets across their values and ethos. We also placed the most recent Ofsted rating – good with outstanding – in a prominent position on the home page, to help with managing negative preconceptions of the school.

Managing Reputation & PR

An important part of our remit was to create a full reputation management strategy to help them overcome historical negative PR issues. This included developing an in depth PR strategy and providing training on overcoming negative online reviews. Going forward, we’ll be working with Wykham Park on their reputation management, assisting them with the development of their online brand.

Putting It In Print

In addition to the new website, we also created promotional print materials – a 12 page prospectus, and promotional materials for Wykham Park’s open days.

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