We fought off tough competition to help this innovative healthcare facilities management initiative get off the ground.
The client came to us with a vision to offer a new kind of service in the healthcare sector and needed help with communicate their innovative ideas – from naming the business right through to developing a 12 month launch strategy.
With very little time and a lot of tea, we came up with the name for the business, followed by development of branding concepts, creation of a 3 month plan for market research, strategy development, design and development of a mobile responsive CMS website, creation of brand guidelines and design of stationery and presentations.
We knew that Apex 4D had to stand out, so we developed a strong and expandable brand, a confident and industry leading personality, and easy-to-use responsive website. The launch date was meticulously timed for everything to go live on the same day – website, signage, literature, business meetings – everything. Since launching, Apex 4D has outshone competitors and won major contracts while sticking closely to the original brand concepts borne on a cold, tea fueled morning 3 months prior!