How to create an audience persona

Every business is different which means every audience is different. Understanding your audience in-depth can be harder than it initially appears. Afterall, everyone is different. So how do you create a set of audience personas that broadly categorise your various types of customers?

Our guide to creating audience personas will help you get started by understanding the framework you need to use.

What you’ll get from this guide

  • A clear understanding of what an audience persona is
  • Quick facts to support the importance of audience personas
  • Assessing your data
  • Identifying your audience key characteristics
  • How to create your audience persona
  • An example audience persona
  • A template for you to use as a framework

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