Xpand quarterly roundup | April-June 2019

This quarter at Xpand we’ve been busy taking on big projects, while celebrating our 12th birthday and organising networking events.

We’re grateful to have an eclectic mix of clients to keep us on our toes and employees with personal goals to inspire us.

From a new starter to a sad goodbye, our team has changed over the last couple of months. We’ve hired a new Web Developer who has fit right in with the team and as always, we’ve spent a great deal of time winning new clients and have some exciting projects in the pipeline. Here are just a few things we have been working on.


New Website and Chatbot Refinement for Preen & Clean




Preen and Clean, a window cleaning franchise network, asked us to build a new website for them after we successfully managed their social media advertising and implemented SEO for them. The website needed to load fast and make it as easy as possible for users to make an enquiry. We created a website that allowed customers to quickly and easily enquire about the company’s services, no matter what page they were on. The site featured a custom online quote system that that helped the sales team save significant cost in time.

They had started working with Chatbots but needed someone to refine the processes and make suggestions to improve the customer’s journey. This resulted in their chatbots becoming more user friendly and efficient when dealing with enquiries.

We also worked with them to continually improve the site, as well as provide guidance on further marketing activities such as their PPC that was then managed in-house.

See the website here: www.preenandclean.com


SEO Generating £50,000 of Converted Business


Chris Makin is a forensic accountant who originally came to us looking for a new website. It became apparent that for Chris’ business the best marketing route would be SEO and generating leads through his website.

We’re happy to say that the latest measurement provided by the client has been £50,000 of converted business directly from the website. Chris Makin is a one man business so he is more than happy with this result.

See the case study here.


Marketing Strategy for Le Chalet


Le Chalet is a French tearoom based in the heart of Leeds city centre. They approached us to help them with their marketing and from this we created a 12-month marketing strategy. We aimed the strategy around streamlining their marketing and promoting new services from their afternoon tea to their cheese nights.

To do this we began with a discovery session so we could understand the business, its goals and its challenges in a more in-depth and analytical way. We researched the relevant marketing channels and identified Critical Success Factors (CSFs) and a road map to achieve these CSFs. Now with a detailed and concise strategy, they’re ready to take it out into the world and achieve their marketing goals.


“Jag & the team are very caring and deal with the business as their own.”
– Nermine, Le Chalet Managing Director


In Business Networking Events




We recently opened our doors to In Business who organise networking events for local business owners. Taking place frequently over the last few months, we invite industry professionals into our studio for the opportunity to meet and discuss topics in a friendly and open environment. Specifically meeting with small businesses and start-ups allows everyone the ability to get their brand out there and create long-lasting relationships.

Book here to find out when the next open networking events are www.weareinbusiness.merlintickets.co.uk.


Xpand’s 12th Birthday




This quarter we had to pleasure of celebrating 12 years in business. We celebrated in true Xpand style by inviting our clients, suppliers, friends and families to the studio for an evening of drinks and food. No work-related chat was allowed! After twelve long and fruitful years in business we’re thankful for everyone who has made this journey possible from past team members to our very first clients.


Team News


Ian Joined the Team as Web DeveloperPicture of Xpand's Web Developer

At the beginning of March, Ian joined the team as our Web Developer, joining from a freelance role. In the time he’s worked here he’s worked on numerous unique websites for various clients and learnt a lot on the way. With an extensive experience in data analytics he wanted to move onto more creative projects. Here at Xpand, he’s given the freedom to work with some amazing and innovative clients.




Si-Xpand-TeamSi Completed His First Half Marathon

Here at Xpand we’re lucky enough to have our team set and reach personal goals. Our Digital Designer, Si participated in his first ever half marathon in aid of Hospice at Home West Cumbria. Clocking in at an impressive 2h 6m 41s he’ll definitely be giving the rest of the team a run for our money. Watch this space next quarter for his update on running the Leeds 10k.




The Team Attended SearchLeedsExpand-Team-SearchLeeds

At the end of June the Xpand team attended the biggest marketing event in the north of England, SearchLeeds. With a plethora of industry heavyweights discussing changes in the industry from news hacking to how AI is going to change the future of SEO, we’re up-to-date with the latest trends and ready to use our new-found knowledge when working on future projects.