We once wrote an article on five tools we couldn’t live without at Xpand and since then a lot has changed! So here is an update to the original list, with seven more tools that we couldn’t live without.
Trello is a visual way to manage your projects (or anything really!). Its flexibility means that it can be used in a variety of ways from simple to do lists to visualising your sales pipeline. One million active monthly users can’t be wrong!
We made the switch from Buffer to Hootsuite. Buffer was fine for what we needed at the time but Hootsuite allows us to manage all of our social media accounts from one dashboard. You can customise your dashboard as you require, from adding a feed dedicated to retweets to one following a particular hashtag. Its integration with Facebook, Twitter, Linkedin & Instagram (amongst others) makes it perfect for our requirements.
Slack is an instant messaging system that allows us to communicate effectively in our busy office environment. It means that none of our internal communication gets lost in email inboxes, and this allows us to get the required information when we need it.
4. Screaming Frog
Screaming Frog is a website crawler that allows us to crawl websites and fetch key on-site elements that allow us to analyse them for SEO issues. We can quickly identify problems and create a list of action points. A must for anybody doing SEO.
Having outgrown our original paper to-do lists we were in need of a solution that allows us to create to-do lists. Having trialled a number of platforms, we reached out to our network via Linkedin. Asana was recommended to us and we haven’t looked back! This keeps the team organised and means we’re more environmentally friendly.
SEMRush is another SEO tool that allows us to monitor clients’ SEO via the dashboard, but it also allows us to research competitors. SEMRush comes with a number of handy tools, such as the backlink audit tool, organic traffic insights, site audit tool and their sensor which detects changes in the search results.
Pocket is great for saving articles to read later. At Xpand, we keep up with the latest industry trends but often we’re too busy to read an article there and then, so we have to save the reading for out of office hours. You can use Pocket to save articles that, once downloaded, can be read while you’re offline. It’s great for catching up on the train when there might be an inconsistent Internet connection.