Xpand Blog

| Marketing Strategy

It’s always more cost effective to sell to existing customers as you already have a relationship with them. How well you maintain this relationship will dictate how much and/ or how frequently they buy from you.

| Marketing Strategy

Research has shown that it costs businesses 5 times more to gain new customers than it does to keep existing customers. Why? Because you already have a relationship with your existing customer and most of the selling job has already been done.