As a marketing consultancy, we often come across businesses that are not measuring their marketing. When we ask them why they are not measuring it, their answer is usually ‘we don’t have time’ or ‘we don’t need to do that, we’ve got plenty of business coming in’.
If you don’t measure where your enquiries come from, you’re not going to know what’s working and what isn’t. By simply creating a log and regularly reviewing it you’ll know how to effectively allocate your marketing budgets by cutting back on marketing that isn’t working and increasing spend on marketing that is working.
Want to know more about how we can help your business grow? Get in touch!