Sometimes you just can’t see the woods for the trees. When you’re involved in the day to day running of your business it’s very easy to forget to step back and take a long hard look at your own marketing.
Think about the message your marketing is giving to your customers. Even when your business is closed it is communicating. If you have a shop, how does it look from the outside – is it in need of some maintenance? Does it tell your customers you care about the way your business looks? Is your website up to date? Is all your marketing consistent?
These are all important questions (among many others) to ask yourself!