Mini blog 24: Always ask for a media pack

| Xmas 2014 Mini Blogs

Mini blog 24: Always ask for a media pack Image

Okay, so you want to gain some exposure in a publication. You’ve seen a publication you like and you’ve contacted them to see if they’ll accept a press release about your company. But does that publication reach the target audience you want? The way to find out is to ask for a media pack.

A good media pack will provide vital statistics on who the publication goes to, when it goes out, how frequently it goes out, the split of job roles it goes to (this is more relevant to trade publications) and where it is distributed.

With this information, you can make an informed decision on whether or not you should be sending the publication your press release.

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