If you’re writing a press release for any type of publication, it’s much more likely to get published if you make the journalist’s job much easier. Below are 4 tips on how you can make a journalist’s life easier and increase the chances of your press release being published:
- Provide a clear title and digestible paragraphs so the reader can easily skim read your press release.
- Provide a separate section independent to the press release that outlines any background information such as company history.
- Think about the audience of the publication you are sending the press release to and write it based on what they would be interested in reading.
- Send a good quality picture that tells a story and give clear notes on names and titles of people in the picture.
Follow these 4 tips and you’re much more likely to get your press release published!
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