It’s always tempting to tell a customer you can give them everything they’re after in order to win a contract. More often than not this type of scenario ends pretty badly. By overpromising and under delivering you’re not only setting yourself up for the possibility of losing a customer but you’re also setting yourself up for a nasty bout of negative word of mouth.
Be realistic in what you can offer for the price you are charging. Maybe even add a little extra into your price and factor in extra work for your client that they haven’t requested. By under promising and over delivering you’ll finish up with a happy repeat customer.
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