There’s no bigger waste of space than a single sided business card (or compliment slip and letter head for that matter!). When a single sided business card is laid face down on a table, it’s a wasted branding opportunity. If it has branding on the back, it’s one more opportunity for your brand to stand out!
Your stationery is a piece of space that belongs to you that eventually goes into the hands of your customers or prospects. Surely you would want to take every possible opportunity for them to see and remember your brand?
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